Bentley Global Creative
Over the years I’ve pitched for several parts of the account to then continue and create the work.
Working over the entire account globally, from guidelines to launch campaigns, below is a selection of the work done for this extraordinary client.
Bentley Gigapixel
Working on the GigaPixel campaign makes you realise the craftsmanship in each Mulsanne.
The camera used to shoot this 53 billion pixels photograph is usually used by NASA. Not only did this create an ever so detailed shot for Bentley, hours of fun for whoever wanted to explore each single pixel, but headlines picked up on it too.
This created an enormous amount of PR far outside the automotive circles into fashion, photography and tech publications.
Supporting video’s and posts were to be found all round the digital world.
Bentley Gigapixel
Obsessing over each detail is the only way to create something extraordinary.
New Bentley Continental GT launch
I was brought in to pitch on the launch of this car. After winning the pitch we got to shoot and execute our vision.
The new Continental GT has been a big change in the world of Grand touring. Bentley's design team has completely reimagined the design language of this car and this needed to be shared with the world.
Under Iain Ross' Creative Direction I assisted on the art direction on the studio shoot, location shoot, retouching, ...
It didn’t stop there. We did all the communication around this, from emails pre-embargo tease events, to post-embargo launch events and social launch campaign with Matt Muse on the typewriter.
Bamford x Bentley
A beautiful collaboration between the most luxurious customisers; Bentley Mulliner and the Bamford Watch Department.
This needed to be captured and was then featured in online magazines like Wallpaper, Designboom and Hypebeast.
On the day we captured some moving images and voice over for Instagram.
To show a world's first; the Bentley Rotating Display. We introduced Instagram stories as a platform. This allows the viewer to interact closely with something never seen before.
An Instagram launch campaign. Under every tile a little story was hidden.
Below you see an image gallery that would appear when tapping on the windscreen image.
A little less glamorous but an interesting challenge; to invite people to see an extraordinary new car from their local retailer, without being allowed to show the car.
Solved it by using the key line drawing over the paint colour and the wonderful words of Matt Muse.
And another one of many emails, an invitation to spec up your car.
Bentley US
The US team allowed us to do a world's first for Bentley; a Facebook canvas. They loved it and carried on making them.
Below are some examples in screen captures.